Tech titans are touted for fostering the most loyal fan bases, as recent surveys reveal. Consumers steadfastly champion their favored brands, echoing support in every forum. Tech enthusiasts tout Apple’s innovation and Samsung’s versatility with equal fervor, creating a dichotomy of devotion.
A recent survey conducted by consulting agency Brand Keys has unveiled the top 100 brands with the most loyal customers, providing insights into the evolving landscape of brand loyalty over the past five years. Notably, in the tech world, Apple, Amazon, and Google have maintained strong positions, with Apple being particularly prominent for smartphones. Apple TV+ also made the top 10.
The top 10 list features brands with varying degrees of tech adjacency, including Netflix, TikTok, WhatsApp, Samsung, and Amazon. The list also covers other sectors such as Domino’s Pizza and Nike. However, Microsoft and Meta/Facebook have experienced declines in their brand loyalty rankings, falling to 39th and 58th place, respectively.
In addition to these established brands, newcomers to the loyalty list this year include Kia, Delta Airlines, Chevrolet, the NFL, and Chick-fil-A, showcasing the potential for new entrants to rise in the ranks. Notably, generative AI ChatGPT also secured a place on the list, marking its impact on tech-related loyalty.
