In a groundbreaking move, Ferrari, the epitome of luxury sports cars, is now allowing customers in the US to acquire their dream car using cryptocurrency, eliminating the need for traditional cash transactions.
As reported by Reuters, Ferrari’s decision to embrace cryptocurrency payments in the US is driven by a surge in demand. Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, attributes this pivotal shift to the requests from both Ferrari dealers and potential buyers. Galliera explained, “Some are young investors who have built their fortunes around cryptocurrencies… some others are more traditional investors, who want to diversify their portfolios.”
To facilitate these cryptocurrency transactions, Ferrari has partnered with BitPay, a reputable cryptocurrency payment processor. Customers can use Bitcoin, Ether, and USDC to make their purchases, and Ferrari assures its clientele that prices will remain unaffected by this change. There will be no additional fees or surcharges when making payments via cryptocurrencies. BitPay will promptly convert the crypto payments into US dollars, ensuring a seamless transaction process.
It’s worth noting that Ferrari’s order book is already fully booked until 2025, emphasizing the remarkable demand for these high-end sports cars. However, given the volatility of cryptocurrencies, those who make purchases using digital assets may find that the value of their crypto holdings has significantly shifted by the time they receive their prized vehicle. This dynamic adds an intriguing dimension to the purchase experience, with the potential for substantial gains or losses in the cryptocurrency market.
Ferrari’s decision to embrace cryptocurrency payments not only aligns with modern financial trends but also caters to a diverse clientele, offering a new and exciting way to obtain these iconic luxury sports cars.
