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Adnami Welcomes New Leadership to Drive European Expansion

Ad tech innovator Adnami is proud to announce the addition of Ryan Burnett as the UK Sales Director and Bjørn Laffrenz Bukholt as the Head of Programmatic & Ad Ops. These strategic hires come at a time when advertisers across Europe are increasingly embracing Adnami’s high-impact display and video formats.

Ryan Burnett’s primary mission is to elevate Adnami’s profile in the UK and boost sales revenue within UK agencies. His extensive experience, including previous roles as a Senior Account Director at Azerion and a Commercial Manager at Inskin Media, has equipped him well for this endeavor. He has a proven track record in the industry, having also worked in sales at prominent organizations like ShortList, Haymarket, The Daily Telegraph, and IPC Media.

Ryan expressed his enthusiasm, stating, “Adnami’s unique technology and creative capabilities are truly impressive. Capturing attention is crucial for many of the clients I’ve collaborated with, and I was drawn to a company where this is a central focus. Adnami’s scalable, measurable, and automated solution for running impactful advertising campaigns arrives at a time when attention as a metric takes center stage in industry discussions.”

In another significant move, Bjørn Laffrenz Bukholt has taken the helm of the Ad Operations team. His role involves establishing activation models to assist clients in managing inventory supply and media buying across various markets, all while prioritizing the quality and optimization of client campaign KPIs.

Bjørn brings a wealth of experience to the table, having previously served as the Director of Advertising Technology at Omnicom Media Group in Denmark and spent over five years at eBay as a Digital Commercial Specialist. With more than 15 years in the media industry and various roles in ad tech, Bjørn is a seasoned online advertising specialist with a deep understanding of technology and a strong customer-oriented approach.

Bjørn, who has previously worked with Adnami from both the publisher and advertiser perspective, sees immense potential as Adnami continues to expand. He stated, “Adnami’s high-impact advertising platform not only delivers engaging ad experiences for consumers but also generates substantial returns for publishers and brands. I’m eager to contribute to the team’s continued success and explore opportunities to enhance our client service further.”

Simon Kvist Gaulshøj, CEO of Adnami, expressed his delight in welcoming Ryan and Bjørn to their respective roles. He highlighted their customer-oriented approach and the value they bring to the company as it pursues rapid growth across Europe.

Adnami’s programmatic advertising solutions are known for their high impact and are embraced by a growing number of publishers, agencies, and advertisers. With a presence in Copenhagen, London, and Stockholm, the company collaborates with a diverse range of renowned clients, including Amazon, Disney, and Samsung.

About Adnami

Adnami’s high-impact advertising platform offers astonishing ad experiences for consumers and delivers accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high-impact advertising provides a scalable and automated solution for running attention-grabbing and impactful advertising campaigns. Established in 2017, the company works with a diverse array of clients across Europe, including Heineken, BMW, American Express, Disney, Samsung, and Amazon.

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